... he's in the sights of your Savage 340
Ask a good hunter how to spell "accuracy." He'll tell you: S-A-V-A-G-E. But if you'd like to draw a bead on how little it costs to enjoy Savage accuracy in a high-power rifle, just have your sporting arms dealer show you the 340. It's priced so moderately, you can have a Savage and a good scope, too, for what you'd expect to pay for a rifle alone!
And why? Because only Savage specialized manufacturing methods can turn out rifles of such extreme accuracy at such low cost. Chambered for .222 Remington, .22 Hornet and .30-30. Well balanced, steady in the hand, light to carry... our 340 has won the reputation of world's best value in a high-power varmint and deer gun. Write for your free catalog of Savage, Stevens and Fox firearms. Savage Armst Chicopee Falls 2; Mass. All prices subject to change. Slightly higher in Canada.
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Deer hunting is an interesting thing that reminds you of those golden old ages of 19th centuries, where a handsome hunk well equipped with all hunting material rides on horse searching for his target animal either for the purpose of displaying his masculine powers or for enticing and wooing his lady love.